Spurious Correlations: Quarantine Style

illustration of magnifying glass on tiger wallpaper

Sure, we use Google Trends for market research and insights on shifting consumer demand, but it’s also a fun toy! We wanted to explore what was going on in the minds of the country’s Googlers as we’re under quarantine. “Search Querry-tine,” if you will.

What is a spurious correlation? When two things are associated but not causally related. It’s either coincidence or due to the presence of unconsidered factors. But they’re still fun to look at. Here are a few of our favorites. 

For one glorious day, we forgot our troubles. If there’s one man capable of eclipsing COVID-19, it’s Joe Exotic.

Step 1: Order alcohol. Step 2: Cut hair

Quarantine turned us into two types of people.

Revenge of the nerds.

We don’t want to know what’s going on here.

Turning Strategies Into “Always On” Tactics.

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