Innovation With Connected TV Test

Innovation With Connected TV Test

Situation When an auto client first came on board the Net Conversion Express, we wanted to be smart about exploring new channels with them. In this case, that channel was Connected TV. We have a list of partners with whom we’ve seen success across our agency account...
Innovation With Midroll Podcast DiVs

Innovation With Midroll Podcast DiVs

Situation: Client was going to shut off their linear TV efforts, which was a huge driver of awareness in their marketing strategy. We needed to figure out how to maintain our reach, and brainstormed options outside of our standard video pattern. Our plan: test audio...
Innovation With Conversion Action Sets

Innovation With Conversion Action Sets

Situation: A restaurant client of ours runs several different initiatives – store visits, online ordering (and within that – general online orders and catering) and even promoting a sister restaurant. Google recently released its Conversion Action Sets, a...
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