Squeeze every last drop from your marketing.

Paid Media.

Cost-effective or highly effective?

Yes.

Here’s the thing. Our industry distinguishes between traditional and digital marketing, but your customers do not. So we use a data-driven approach to bridge the gap between the two and deliver a complete picture of the dynamic journey that customers take before they reach you. More importantly, we work relentlessly to shorten that customer journey and provide them with the most direct path to your doors. All while staying responsive to your needs and goals, and transparent in our costs and communications. Cause if it don’t make dollars, it don’t make sense.

Audience-First Execution 

Our paid media is driven by our Audience-First marketing: a personalized and data-driven approach that syncs audiences’ evolving needs and demands to their consumer journey. By creating a comprehensive understanding of your audience, we can effectively cater to their needs and exceed their (and your) expectations.

  • Contextual Data
  • Environmental Data
  • Behavioral Data
  • First-Party Data
  • Machine-Learning Systems
  • Client-Defined Personas
  • Media-Defined Personas
  • Display
  • Paid Social
  • Pre-Roll & Social Video
  • Metasearch
  • Paid Search (SEM)
  • Linear TV
  • Addressable TV
  • Connected TV
  • Terrestrial Radio
  • OOH
  • Print
  • & More

Integrated Marketing Plans

Our integrated, full-funnel media plans are built and implemented around three principles: audience alignment, budgeting to impact, and tactical coordination. From the unparalleled ability to target and track consumer audiences with pinpoint accuracy to the unprecedented opportunities to present holistic reporting, we have never been closer to marketing nirvana.

Research & Survey 

Using the latest surveying technologies, we’re able to gain timely insight into brand, market, and competitive trends. We then integrate these real consumer insights into our marketing campaigns to make holistic and impactful business decisions.

  • Brand Awareness
  • Advertising Effectiveness
  • Product Fulfillment
  • Habits & Usage
  • Customer Attitudes
  • Ad Hoc

  • Advanced e-Commerce Systems
  • Process Terabytes of Data
  • Data Collection Audits
  • Data Source Comparisons
  • Interactive Dashboards
  • Website Tagging
  • Machine Learning
  • Export to Your Warehouse

Consulting Services

Like Liam Neeson, we have a unique set of skills. We’re ahead of the curve in handling not only the data side of things but also the various marketing technologies that interact with it. We go well beyond tagging to analyze how your website works and how your web analytics tools capture user behavior. We even built our own data aggregation and automation platform to ensure we get the most value out of data.

Search Engine Optimization 

Organic search is an important channel for website traffic and acquisition. We will work with you to ensure your website and future pages are fully optimized for search engines by following and implementing SEO best practices pertaining to on-page and off-page SEO.

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Keyword Research
  • Search Engine Indexing & Backlinking
  • Content & Tag Optimization
  • Code Analysis & Modification
  • Content Creation Consultation

Prefer lists? Here’s an a-la-cart view.

Digital

  • Display
  • Paid Social
  • Pre-Roll & Social Video
  • Metasearch
  • Paid Search (SEM)
  • Organic Search (SEO)

Integrated

  • Addressable TV/OTT
  • Connected TV
  • Streaming Radio
  • Digital OOH

Traditional

  • TV
  • Out-of-Home
  • Radio
  • Print

SEO & More

  • Local & Organic Search
  • Technical SEO
  • Consumer Surveys

Marketing Science

  • Media Mix Modeling
  • Cross-Channel Attribution
  • Casual Impact/Forecasting
  • Propensity Modeling

Data Tracking

  • Data Architecture / Taxonomy Development
  • Analytics / Platform Implementation
  • Audience Management

Media Analytics

  • Dashboarding & Insights
  • Ongoing Media Optimization
  • Big Budget Audience Management

Data Management & Business Intelligence

  • Process & Data Automation
  • ETL via Conversionomics
  • Dashboarding & Visualization

Testing & Personalization

  • A/B Testing & Reporting
  • One-to-One Customer Experience

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