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Passion. Driven.
Passion. Addicts. 

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Why we're the best.

Our team of relentless media analysts are knowledge junkies at heart, and they’re always jonesing for their next fix. Remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is what we do. We are…

  • Data-focused – measure what matters and obsess over-optimization.
  • Responsive and flexible – do not like bloated structures or processes. Swift like a jackalope, and just as mystical, we do what it takes to drive business for our clients.
  • Technology-enabled – our internally developed data integration tool, Conversionomics, gives us unmatched capabilities to derive insights from data and adjust our media mix daily.

Ryan Fitzgerald

CEO & Co-Founder

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Ryan Fitzgerald

Ryan Fitzgerald CEO & Co-Founder

Ryan leads Analytics and works with clients including Universal Studios Hollywood, Nassau Paradise Island Promotion Board, sbe, and Pebble Beach Resorts. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.

Frank Vertolli

Managing Partner & Co-Founder

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Frank Vertolli

Frank Vertolli Managing Partner & Co-Founder

Frank heads Marketing and maintains direct relationships with clients including Baha Mar Resort, NBA’s Orlando Magic, and Advent Health. Prior to co-founding Net Conversion, Frank spent 11 years with Universal Studios in a progression of digital marketing roles.

Brett Hughes

VP, Analytics

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Brett Hughes

Brett Hughes VP, Analytics

Prior to his role at Net Conversion, Brett led a SEM analyst team at Hilton Worldwide that optimized between local hotel campaigns and national brand campaigns. At Universal Orlando, he was responsible for providing actionable reporting and launching the A/B Testing program.

Kristina Canada

VP, Marketing

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Kristina Canada

Kristina Canada VP, Marketing

Kristina’s marketing expertise and more than a dozen years of experience help our clients leverage Net Conversion’s integrated and expanded services. Before joining the agency, she worked with sbe Group, Universal Studios Hollywood, Atlantis, and others.

Grant Means

VP, Technology

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Grant Means

Grant Means VP, Technology

Grant came to Net Conversion with over 15 years of experience designing data systems and working as a tech entrepreneur. He leverages that experience leading the development of our Conversionomics platform and other technology and security initiatives.

Nadia Ballard

Manager, Research & Communications

Jasmin Branchcomb

Billing Administrator

Meet the Team

David Bressler

Manager, Advanced Analytics

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Kyla Byron

Lead, Analytics

Sheyanne Cohron

Administrative Assistant

Daniel Crayner

Sr. Implementation and Platform Specialist

Matt Crowe

Analyst, Analytics

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Lucas Darway

Sr. Analyst, Business Intelligence

Branden Duke

Technology Analyst

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Kenneth Eisinger

Manager, Analytics

Carli Eurton

Analyst, Marketing

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Stephanie Gefen

Manager, Marketing

Alexia George

Strategist, Marketing

Emily Gonzalez

Sr. Analyst, Analytics

Ameen Hafez

Analyst, Analytics

Holden Heyser

SEO Specialist

Eric Hilton

Analyst, Analytics

Emily Johnstone

Human Resources

Erin Kelly

Analyst, Marketing

Kayla Lawicki

Analyst, Marketing

Greg L’Etoile-Lopes

Sr. Analyst, Marketing

Jacob Martin

Analyst, Business Intelligence

Silvana Mass

Lead, Analytics

Carli Moreno

Analyst, Marketing

Marina Mylnikova

Accounting Specialist

Alexa Parsons

Manager, Analytics

Rachel Paul

Strategist, Marketing

Aidian Perry

Analyst, Analytics

Julia Reed

Analyst, Analytics

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Alley Rhinehart

Sr. Analyst, Analytics

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Ashley Robertson

Senior Administrator

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Nate Rohenkohl

Lead, Marketing

Karthik Sakthikanesan

Analyst, Advanced Analytics

Natalie Smallwood

Analyst, Marketing

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Adam Smith

Lead, Marketing

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Devon Smith

Senior Analyst, Advanced Analytics

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Kristin Stevenson

Manager, Marketing

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Amanda Sumner

Director, Marketing

Vy Tran

Intern, Advanced Analytics

Matt Walker

Analyst, Advanced Analytics

Karl Zechiel

Analyst, Analytics

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