About

Passion. Driven.
Passion. Addicts. 

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Why we're the best.

Our team of relentless media analysts are knowledge junkies at heart, and they’re always jonesing for their next fix. Remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is what we do. We are…

  • Data-focused – measure what matters and obsess over-optimization.
  • Responsive and flexible – do not like bloated structures or processes. Swift like a jackalope, and just as mystical, we do what it takes to drive business for our clients.
  • Technology-enabled – our internally developed data integration tool, Conversionomics, gives us unmatched capabilities to derive insights from data and adjust our media mix daily.

Ryan Fitzgerald

Co-Founder, Analytics

Ryan Fitzgerald

Ryan Fitzgerald Co-Founder, Analytics

Ryan leads Analytics and works with clients including Universal Studios Hollywood, Nassau Paradise Island Promotion Board, sbe, and Pebble Beach Resorts. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.

Frank Vertolli

Co-Founder, Marketing

Frank Vertolli

Frank Vertolli Co-Founder, Marketing

Frank heads Marketing and maintains direct relationships with clients including Baha Mar Resort, NBA’s Orlando Magic, and Advent Health. Prior to co-founding Net Conversion, Frank spent 11 years with Universal Studios in a progression of digital marketing roles.

Sheri Peterson

VP Media & Strategic Marketing

Sheri Peterson

Sheri Peterson VP Media & Strategic Marketing

Before joining Net Conversion, Sheri founded Caldwell Group, a highly respected traditional media buying agency in 2003. Previously, Sheri held the position of VP of Advertising at Universal Orlando, where she managed a $90M advertising budget.

Brett Hughes

VP Analytics

Brett Hughes

Brett Hughes VP Analytics

Prior to his role at Net Conversion, Brett led a SEM analyst team at Hilton Worldwide that optimized between local hotel campaigns and national brand campaigns. At Universal Orlando, he was responsible for providing actionable reporting and launching the A/B Testing program.

Kristina Canada

VP Integrated Marketing

Kristina Canada

Kristina Canada VP Integrated Marketing

Kristina’s marketing expertise and more than a dozen years of experience help our clients leverage Net Conversion’s integrated and expanded services. Before joining the agency, she worked with sbe Group, Universal Studios Hollywood, Atlantis, and others.

Grant Means

VP Technology

Grant Means

Grant Means VP Technology

Grant came to Net Conversion with over 15 years of experience designing data systems and working as a tech entrepreneur. He leverages that experience leading the development of our Conversionomics platform and other technology and security initiatives.

Amanda Sumner

Director, Accounts

Amanda Sumner

Amanda Sumner Director, Accounts

Amanda has 12+ years experience in digital marketing for travel, including Paid Search, Paid Social and eCommerce programs for Universal Orlando, Hilton Hotels, and travel focused agencies.

Jamie Olofson

Director, Marketing

Jamie Olofson

Jamie Olofson Director, Marketing

With 15+ years of marketing experience, Jamie came to Net Conversion after marketing management roles at Disney Destinations, where he worked on digital strategies to support Disney Vacation Club, Disney Resort Sales, Disneyland Resort, and Disney Cruise Line.

Stephanie Sirak

Media Director

Stephanie Sirak

Stephanie Sirak Media Director

Stephanie has 10+ years experience in Media Buying for Hospitality. Her expertise includes buying national and regional TV, radio, print, and out-of-home media.

Charlotte Akins

Sr. Analyst, Marketing

Jasmin Branchcomb

Billing Administrator

Meet the Team

David Bressler

Manager, Advanced Analytics

Meet the Team

Kyla Byron

Lead, Analytics

Daniel Crayner

Sr. Implementation and Platform Specialist

Meet the Team

Lucas Darway

Sr. Analyst, Business Intelligence

Meet the Team

Kenneth Eisinger

Manager, Analytics

Carli Eurton

Analyst, Marketing

Meet the Team

Stephanie Gefen

Manager, Marketing

Alexia George

Strategist, Marketing

Emily Gonzalez

Sr. Analyst, Analytics

Ameen Hafez

Analyst, Analytics

Eric Hilton

Analyst, Analytics

Silvana Mass

Lead, Analytics

Alexa Parsons

Manager, Analytics

Rachel Paul

Strategist, Marketing

Julia Reed

Analyst, Analytics

Meet the Team

Alley Rhinehart

Sr. Analyst, Analytics

Meet the Team

Ashley Robertson

Senior Administrator

Nate Rohenkohl

Lead, Marketing

Karthik Sakthikanesan

Analyst, Advanced Analytics

Adam Smith

Lead, Marketing

Devon Smith

Senior Analyst, Analytics

Meet the Team

Kristin Stevenson

Manager, Marketing

Matt Walker

Analyst, Advanced Analytics

Karl Zechiel

Analyst, Analytics

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