Here’s the thing. Our industry distinguishes between traditional and digital marketing, but your customers do not. So we use data to bridge the gap between the two and deliver a complete picture of the dynamic journey that customers take before they reach you. More importantly, we work relentlessly to shorten that customer journey and provide them with the most direct path to your doors. All while staying responsive to your needs and goals, and transparent in our costs and communications. Cause if it don’t make dollars, it don’t make sense.
We are excited about today’s marketing possibilities. From the unparalleled ability of digital marketing to target and track consumer audiences with pinpoint accuracy to the unprecedented opportunities to do the same with the advanced technologies permeating traditional media now, we have never been closer to marketing nirvana. Smells like NC spirit.
For performance-based marketers like us, the chance to design and execute integrated marketing programs that can be measured and optimized across various online channels and connected TV, OTT, or out-of-home billboards provides the ultimate opportunity to maximize the success of your campaign. We win when our clients exceed their objectives, and we like to win. A lot.
Consider us the bloodhounds of data. At any given time, you can find our analytics team fervently tracking, tracking, tracking and tweaking your marketing plan. Why? Just know this: it’s how we provide you with measurable results. Data on your clicks, visits, and costs helps us dive deeper into true business-driving metrics like shoppers, qualified leads, calls, booking/sales and revenue. We use this data to make decisions across traditional and digital media channels that make your campaigns better. And as we like to say, better is better.
We also have a dedicated team of Super Nerds pioneering the advanced analytics and data science arena. They’ve got the SCUBA gear necessary to dive deep, deep down into data through testing, modelling, personalized tagging and implementation, and more. Our holistic data approach across all channels helps derive the impact of media on total business performance.
We’ve succeeded with data projects of all sizes because we have the best analytics team in the business. If you need specific data assistance, just ask.
The variety, complexity, and sheer quantity of data pouring out of each marketing platform require a high level of expertise. Our advanced knowledge and custom tools are rare in the industry, but necessary to get to the valuable insights that can truly impact your business.
Like Liam Neeson, we have a unique set of skills. We’re ahead of the curve in being able to handle not only the data side of things but also the various marketing technologies that interact with it. We go well beyond tagging to analyze how your website works and how your web analytics tools capture the users’ behavior. We even built our own data management and transformation platform to make sure we get the most value out of data.
Organic search is an important channel for website traffic and acquisition. We will work with you to ensure your website and future pages are fully optimized for search engines by following and implementing SEO best practices pertaining to on-page and off-page SEO.