Why We’re The Best
Our team of relentless data analytics and marketing analysts are knowledge junkies at heart, and they’re always jonesing for their next fix. Remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is our thing.
Ryan Fitzgerald
CEO & Co-Founder
Ryan is the co-founder and CEO of Net Conversion. He powers the agency’s day-to-day operations, maintains culture initiatives, strategic planning and has been known to occasionally cook lunch for the team. One of his proudest accomplishments was being honored as one of OBJ’s 2020 CEOs of the Year. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.
Ryan’s Faves
- Bolognese, Crown Royal, Ugly Christmas Sweaters, Bill Murray, Yacht Rock
Frank Vertolli
Co-Founder & Managing Partner
Frank is the co-founder and managing partner of Net Conversion. He uses his years of executive experience in the travel and hospitality industry to ensure the agency’s framework for success derives from transparency, innovation, and trust. Frank is a respected thought leader who often participates and presents at major industry events. Prior to co-founding the agency, Frank spent 11 years with Universal’s theme parks as a digital marketing executive.
Frank’s Faves
- Surfing, LCD Soundsystem, Orlando Magic, Game of Thrones, Seafood
Kristina Canada
Chief Marketing Officer
Kristina leads Marketing for Net Conversion, overseeing the strategies and tactics that strengthen partners’ market position and achieve business goals. She was recently ranked amongst the best and brightest young executives as one of OBJ’s 40 Under 40. Before joining Net Conversion, she held marketing leadership roles in the travel industry with sbe Group, Universal Studios Hollywood and Atlantis.
Kristina’s Faves
- Biggie Smalls, Tik Tok, Leopard Print, Peloton Classes with Alex Toussaint
Brett Hughes
Chief Analytics Officer
As the creator of Technalytics, Brett heads the Analytics and Technology teams. He directs testing, automation, and optimization strategies in paid media and data science, as well as the development of data aggregation and automation technology, Conversionomics. Prior to his role at Net Conversion, Brett worked at Hilton Worldwide and Universal Orlando.
Brett’s Faves
- Green Bay Packers, Coffee, Flannels & Hoodies, Metaphors, Trucks
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David Bressler
Senior Director, Analytics
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Alexy Cardenas
Senior Media Buyer & Planner
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Justine Cervenka
Director, Media Buying
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Zac Douglas
Senior Marketing Analyst
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Alex Edwards
Analytics Lead
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Nehemie Francois
Marketing Analyst
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Stephanie Gefen
Manager, Training & Development
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Alexia George-Jacobson
Marketing Manager
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Maceline Jean-Laurent
Marketing Analyst
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Emily Johnstone
Senior Human Resources Manager
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Laina Li
Admin Assistant
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RJ Mills
Analytics Lead
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Carli Moreno
Marketing Manager
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Sheyanne Navarro
Lead Administrator
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Amanda Oliver
Marketing Analyst
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Alexa Parsons
Director of Analytics
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Marina Quevedo
Accounting Specialist
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Ashley Robertson
Director of Agency Operations
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Justin Russell
Senior Analytics Analyst
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Trevor Schutte
Marketing Lead
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Allen Severson
Senior Analytics Analyst
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Michael Simitses
Senior Marketing Analyst
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Amanda Sumner
Marketing Director
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Alan Thomas
Senior Media Analyst
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Matt Walker
Senior Advanced Analytics Analyst
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Hines Wood
Advanced Analytics Lead
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Ashley Young
Senior Marketing Manager
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Jannette Serrano
HR Coordinator
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Nivas Patel
Senior Media Analyst
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Brandon Orr
Analytics Manager
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Natalia Budejen
Marketing Analyst
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Wesley Adams
Senior Media Analyst
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Tanja Zeiler
Paid Media Analytics Manager
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Steven Ferraro
Advanced Analytics Analyst
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Seamus Burke
Lead Product Developer
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Rachel Allen
Senior Analyst, Web and Implementation
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Grant Zerbe
Senior Marketing Analyst
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Jack Bramuchi
Advanced Analytics Analyst
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Derrick Shields
Implementation Manager
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Cameron Soltis
Media Coordinator
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Jennifer Murphy
Media Supervisor
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Dylan Isaac
Senior Media Analyst
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Daniel Mantzaris
Media Analyst
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Christine Eich
Marketing Specialist
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Ali Norman
Media Analyst
A Collaborative Approach To Marketing And Analytics.
Let’s Get Together
We’d like to learn more about you and your business.
Net Conversion dedicates itself to helping partners get the most out of their marketing and analytics through close collaboration between the two. See how we can help your business by scheduling a meeting with our experts.