Audience-First Strategy & Execution


Before we do anything – we make sure we know your consumer.




Our personalized and data-driven approach syncs audiences’ evolving needs and demands to their consumer journey by using behavioral, contextual, and environmental data along media touchpoints.


Net Conversion’s Audience-First Approach To Marketing




Audiences consist of consumer signals, actions based on interests, behaviors, and decisions, and consumer segments and facts founded on consumers’ behaviors and characteristics.


Machine learning systems aggregate and overlay myriad consumer data signals and segments to form automated learning buckets, which help us understand user journeys across networks and create audience-first targeting strategies.


With audiences defined both by the client and the technical side of media, we can stack our signals and segments on top of each other to create customer bases.



55%

of video ad spend is audience-based versus traditional demo buys.


1 in 5

marketers aren’t sure they’re reaching the same audience.


76%

of consumers expect organizations to understand their individual needs.




How We Build An Audience-First Media Strategy


Though we make it look easy, it takes a well-oiled machine with all its moving parts working together in unison. Here’s how we do it.


Signals & Segments

Data on consumer passions and frequent behaviors paired with facts beyond age and gender create our audiences.

Incrementality

Our marketing strategy is based on established customer bases, with audience size and budget steering priorities.


Budget & Channel Planning

Budgets are allocated to ensure ongoing penetration of key audiences and flow based on top-performing tactics and changing data signals.

Storytelling Through Data

Through varying levels of personalization by the audience, we leverage messaging sequencing and creative decision-making to move consumers through your brand journey.



Acquiring Your Audience One Strategy At A Time.



Learn More About Audience-First Execution




Get in contact with us, and we will be more than happy to show you how we can help improve your marketing strategy. In the meantime, read our case studies to see the results we’re already creating for our clients.