Partner Profiles – Kim Salter

Partner Profiles – Get to Know the Personas Behind the Brands

Nassau & Paradise Island, located in The Bahamas, are tropical destinations known for their stunning beauty and vibrant culture. These breathtaking islands feature pristine white-sand beaches, crystal-clear turquoise waters, and lush landscapes combined with world-class resorts, thrilling water parks, and luxurious spas. Together, they create an idyllic getaway where natural beauty meets adventure and relaxation.

In the fifth edition of our Partner Profiles series, we were delighted to interview Kim Salter, Vice President of Marketing for the Nassau & Paradise Island Promotion Board. Our collaboration with NPIPB has spanned over 17 years, and we deeply value the relationships that we have grown together.

  • Introduction

Hi, I’m Kim Salter. I’m the Vice President of Marketing for the Nassau & Paradise Island Promotion Board.

  • Can you share a bit about how NPIPB and Net Conversion partner together? Who from Net Conversion do you work with directly?

Well, Michael (the interviewer), I work directly with you. I work with quite a few people, including almost the entire team at Net Conversion. I work and communicate daily with Michael, Alexa, Ashley, Ryan, and Justin. We’ve had a relationship with Net Conversion for 17+ years, and you are our digital agency of choice for all things digital.

(Kim’s NC support team: Jaynell, Ashley, Alexa, Kristina, Pepper the pup, Ryan, Michael, and Justin)

  • Can you tell us a bit about your journey with NPIPB and how you got to where you are today?

Sure, I’m actually a UCF graduate, so I started in Orlando. I got my first job right out of college at SeaWorld. I have a marketing degree, but my goal in life was to be a Shamu trainer (that did not work out for me). I stayed in marketing and had a great journey for 12 years with SeaWorld and Busch Gardens. I moved all around the country with them and then had an opportunity with NASCAR in Daytona for the Daytona 500 Experience. After that, I had an opportunity to go to Legoland and open up that park about ten years ago. Then, from there, I went to Atlantis Bahamas and worked there for several years. I loved that job, but then Covid happened. So, I went to another company that does airline lounges. When I heard of an opportunity to come back to the Bahamas to work for Joy Jibrilu at the Nassau & Paradise Island Promotion Board, I did so as quickly as possible. 

  • What’s something you really like about the work you do?

The people, hands down. The culture and the people and the warmth of working there; it’s a perfect experience for me. Plus, being able to work from home and travel to the Bahamas once a month is not bad. Especially when it’s sunny over 300 days out of the year, that’s nice too.

  • If you could have an unlimited supply of one thing for the rest of your life, what would it be?

That’s a good question. Gut reaction, I think anybody would say money, but mine wouldn’t be money. Money doesn’t necessarily equal happiness. So, I think mine would be an unlimited supply of happiness.

  • What was the last TV show you binged?

I’m ashamed to say it, but I did just watch season 3 of Bridgerton; it’s very good. Prior to that, The White Lotus. The whole season was filmed in Italy, and you got to see so much of Italy throughout it – I felt like it was an infomercial for the destination. They did a great job.

  • What hobby brings you the most joy?

Well, I don’t know if it’s a hobby, but I have animals – I’m a big animal person. Prior to moving, I had 5 acres with a pet pig, goats, chickens, and dogs. I also enjoy boating. My husband and I live on the water so we’re boating every weekend.

  • Do you have any pets?

We have 3 dogs – an English Bulldog, a Boston Terrier, and a Shar Pei. I’m a Great Dane enthusiast – I’ve had 3 Great Danes before, and my next dog will be another Great Dane.

  •  Book or Movies? 

Definitely books. I’m a bit of an old-fashioned person – I like textured physical books, not digital books. I love to read anything, though, from books to articles. I try to challenge myself to learn something new every day, even a little catchy fun fact.

  • What piece of advice would you give to your 16-year-old self about life?

Don’t ever move out of your family’s house, maybe. I was in such a rush to move out. To my 16-year-old self, my biggest piece of advice is you’re gonna have a lot of challenges. But you’re gonna get through the challenges. 10 times out of 10, the challenges will lead to something better. For every down, the upside is two-fold. Keep on going.

  •  Roller coasters or water slides?

I would say roller coasters; I used to be a huge roller coaster enthusiast. 

“What’s your current favorite?”

Cheetah Hunt at Busch Gardens. It’s almost for toddlers, but it always makes me laugh. It makes me laugh because you feel like you’re about to go off the edge, and then you zip to the other side, so I like that one.

  • What is your favorite season?

Spring, hands down. I love the weather in Florida, plus Spring means Summer is coming. It’s a sign of fun, sun, and boating. 

  •  If you had to live in a movie for a week, which one would you choose?

Bewitched – actually, it was a TV series first, but they eventually made it into a movie with Nicole Kidman. As a young child, I always wanted to be Samantha. She was a witch, and she could do special things whenever she wanted to. I always loved thinking I could wiggle my nose and make something special happen.

  • Any last thoughts/advice for the people reading this?

I think, for me, the biggest lesson in my marketing journey with being in the industry for 25 years (particularly over the past 5 years with the way technology has changed everything) is that you always have to continuously challenge yourself and learn, especially in digital marketing. You can’t think you’re the master of something and never have to change how you do things because the industry is always evolving.

Turning Strategies Into “Always On” Tactics.

Work With Us

Want to be one of the businesses featured in our blog?

We’re always looking for new partners who want to work with marketing and analytics experts relentlessly dedicated to improving your ROI and business intelligence. Let’s talk more about how we can help your brand.