by Net Conversion | Nov 21, 2019 | Innovation
Situation: Many of our clients serve seasonal offers with a ton of creative, and then ask us for creative-specific analysis, so we decided to create a dashboard to easily analyze performance. Objective: Build out a scalable dashboard that can be rolled out across all...
by Net Conversion | Oct 17, 2019 | Innovation
Situation We work with resort clients that don’t have an online booking engine for reservations, and instead rely on call agents for revenue tracking and recording booking data. We also have clients that use both, but see the majority of their booked reservations come...
by Net Conversion | Sep 24, 2019 | Innovation
Situation Using our own custom metric, Quality Score Priority Percentage, we created an internal dashboard to evaluate keyword performance based on rank. We used this to identify areas of optimization for Unnamed Client, finding that Category Search had a lower than...