Leveraging Google Analytics 4 After attending the Google Analytics 4 (GA4) livestream focused on advanced features & opportunities, our team wanted to share some of…
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Innovation Led by AI The realm of marketing is experiencing a revolutionary shift with the advent of AI technology. At Google Marketing Live 2023, it…
Learn MoreInnovation Led by AI Google I/O is Google’s annual developer conference, and it is always a great opportunity to learn about the latest innovations from…
Learn MoreWhat We’re Keeping An Eye on This Summer – 2023 GA Sunset As you may have heard, Google is sunsetting Universal Analytics next year. If…
Learn More2022 Google Marketing Live Our team attended Google Marketing Live this week, where Google shared the latest product innovations, trends and insights. Overall, this keynote…
Learn MoreConversionomics is proud to be recognized by Google as a top-of-the-line data automation and aggregation tool for leveraging the power of BigQuery to help marketing…
Learn MoreOrlando, FL — Another week and another user-privacy driven update in the Digital Marketing world. Yesterday, Google announced that after they officially kill off third-party…
Learn MoreEarlier this month, Google announced some big changes rolling out to phrase and broad match modifier (BMM) keyword match types. Beginning today, 2/18, phrase match…
Learn MoreSituation: A restaurant client of ours runs several different initiatives – store visits, online ordering (and within that – general online orders and catering) and…
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