To support our clients in this time of uncertainty, we built a custom dashboard to identify growing demand from origin markets to help guide media budget allocation.
Our Travel/Tourism Recovery Trends dashboard provides insights into search demand across several top U.S. DMAs for destinations like The Bahamas, Miami, Orlando, Los Angeles, and New York. It provides search demand for travel as a whole, but also specific travel types – air, hotel, cruises, and tourist attractions.
We pride ourselves on data automation and aggregation, so manually extracting data from a COVID-19 data source and Google Trends was not an option. In order to develop a fully automated dashboard, we leveraged Google Cloud Platform’s features and our in-house data aggregation tool, Conversionomics.
You can watch our walkthrough of the dashboard in this NC Labs webinar.
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Contact us to learn more about relaunch and reacclimation strategies to make recovery as smooth as possible for everyone.
