Situation & Objective
If you saw this article, you may have thought “weird flex, but okay.” But don’t worry – there’s always a method to the madness here.
We wanted to show a real life use case of how we approach SEO strategy. First we picked a search term for which we wanted to appear: “orlando marketing analytics agency always chill always keeping it tight.” From there, we had our work cut out for us.
When targeting a keyword, we want to have a page written for it. Our title and meta description included the keywords, and our actual article content had the keywords peppered in several times – chill, tight, marketing, analytics, best, Orlando, etc. (Pro-tip: in the SEO biz, we call that keyword density).
We created an article title that was long and nuanced so when you searched the title specifically, it was the only result that matched it fully. (Pro-tip: in the SEO biz we call that a long-tail keyword).
“Best orlando marketing” is a competitive term, and we normally wouldn’t have made it to the top of the SERP as easily or as quickly as we did. However, it seems no other agencies bidding on “best orlando marketing” are putting a priority on being chill and tight. Or maybe they think prospective clients aren’t prioritizing it. We’ll see.
Once we had the fully optimized content and page published, we needed to make sure the search engines were crawling it. For Google specifically, we use Search Console. Google will place your page in the search results based on how it sees your page “fits in” and helps users in answering their search query. Remember, it’s in Google’s best interest to deliver the most accurate results to the user quickly. If a user has to click a link on the SERP, be unsatisfied with that page, then return to the SERP, rinse and repeat, then it makes Google look bad.
Typically your page will hit a ceiling in the search results, whether that’s the first page or second, or even fourth. Basically the search engines say, “Sure, your page is dope…but these pages are even doper.”
The competing pages are doper because they have low bounce rates, high engagement, and most importantly, links from reputable sources on the web.
The way to beat out these sources is by getting more reputable links to reference your page, and then you’ll start moving up the SERP again.
There are a variety of different ways to get links. Some companies have whole teams dedicated to link building. Most of those use the OG process of emailing domain admins and asking if they can provide a link on the website. Typically there’s some sort of dual benefit exchanged. The most common ways of link building are posting articles, guest blogging, and press releases off-site. The easiest method would be to utilize local listings, but the backlinks typically will only go to your homepage.
(Pro-tip: we provide a complete off-site SEO strategy as part of our SEO services that includes backlink analysis, local listing creation, competitor backlink gap, and recommendations).
Top search term of 2020. Don’t @ us.