Much like paid media campaigns, you can’t use a “set it and forget it” method with SEO. Identifying a few keywords and setting up a couple of backlinks isn’t going to cut it. Consumer demand and behavior, competitor behavior, and Google’s algorithms are constantly changing, and your SEO campaigns must evolve with them. Consistent results come from continuous, long-term strategy.
If your website is not properly optimized, you are missing out on serious traffic. Google received nearly 2.3 trillion searches in 2019. Of those organic searches, 67.7% ended in the first five search results. Your main SEO goal should be getting your highest search volume keywords in the top five search positions.
Now before we get into how Net Conversion can help grow your organic search through search engine optimization, let’s take a deeper dive into SEO and its many facets. SEO is comprised of three specialties that all contribute to your website’s overall optimization. Those three fields are Technical, On-Page & Off-Page.
Many businesses don’t realize how directly their website operations influence their search engine ranking positions. If you are not optimizing for Technical SEO, your website could be dead in the water before it even shows up in the search results. SEO is not just about optimizing the structure and content of your website, but also optimizing your website to help search engines access, crawl, interpret, and index it without any issues. The main goals of Technical SEO are preventing slow website speed, broken links, poor indexability, dead internal pages, and utilizing the proper structured data markup for search engines to understand your content and create search enhancements.
When most people are referring to SEO they are most likely referencing On-Page SEO – optimizing the content and structure of a webpage. To help the search engine crawlers understand the context and meaning of your website pages, we speak the search engine’s language: SEO. The better the crawlers understand what’s on the webpage, the greater the chance they’ll rank your website higher for your keywords and keyword variations. There are a number of ranking factors and signals to provide the search engines: Meta Tags, Internal Linking, URL Structure, Keyword Focus, and Heading Tags.
Often cited as the most important part of SEO, Off-Page refers to the techniques used in website promotion methods (outside of website design). The most associated technique is link building. When another website hyperlinks to your website, they create a backlink. Search Engines (and SEO Specialists) love seeing backlinks because they help attribute authority and SEO ‘juice’ to your website. But beware! Not all backlinks are valuable. You want your backlinks to be from a variety of relevant, high authority sites going to different product pages on your website. This helps create a diverse backlink profile, and search engines will award your webpages with better rankings.
Keeping up with rapid industry changes and the evolution of technology can be daunting. That’s where we come in. There’s no one SEO approach that fits all; each webpage is unique and we believe the strategy should be too. That’s why we tailor our campaigns to your goals and your competitors. We start off with a full website audit outlining Technical, On-Page and Off-Page SEO. Next, we compose a backlink and content gap between your website and your competitors to highlight the areas where your competition is thriving. We then utilize the data found in the audit and competitor gap to develop a campaign strategy to get your website on top.