Innovation

Situation: Client was going to shut off their linear TV efforts, which was a huge driver of awareness in their marketing strategy. We needed to…

Is the Best Offense Really a Good Defense:  Do Winning Teams in the NCAA Tournament Have Strong Defenses? This #hypepothesis is dedicated to Karthik Sakthikanesan.…

Situation: A restaurant client of ours runs several different initiatives – store visits, online ordering (and within that – general online orders and catering) and…

Situation: After a big holiday spend, our client asked us if it was possible to get spend breakdown by DMA* to see where their consumers…

Written by David Bressler. Last week, there was a dip in productivity from college football fans everywhere. It was the early signing day period, in…

We’re always anxious to get our hands on shiny new marketing and analytics toys. Here are just a few that we’ll be playing with in…

Situation: Many of our clients serve seasonal offers with a ton of creative, and then ask us for creative-specific analysis, so we decided to create…

Situation We work with resort clients that don’t have an online booking engine for reservations, and instead rely on call agents for revenue tracking and…

Situation Using our own custom metric, Quality Score Priority Percentage, we created an internal dashboard to evaluate keyword performance based on rank. We used this…