Situation:
Many of our clients serve seasonal offers with a ton of creative, and then ask us for creative-specific analysis, so we decided to create a dashboard to easily analyze performance.
Objective:
Build out a scalable dashboard that can be rolled out across all clients.
Methodology:
Leverage external table management through Conversionomics for image automation. We wanted to show what assets ran and with what mix, as well as when and where those assets ran. We then created an Impact Score metric to determine which ads showed the best performance.
Results:
Our creative dashboard allows us to group by ad initiative, the type of content contained in the asset, publisher, and ultimately see our top performers. This type of analysis is great for A/B testing, as we can quickly compare how audiences respond to two versions of an ad.
