The Youtube Remarketing tactic in our strategies is used in hopes to increase frequency within users new to a brand who saw a client’s youtube ads of any placement.
These audiences can be created off of all videos, or be segmented down to the exact video that the user saw. From there, our analysts are able to remarket to these video viewers across Google’s Owned and Operated placements through a Discovery campaign – with the ability to reach our audiences across the YouTube Home and Watch Next feeds, Google Discover, and the Gmail Promotions and Social tabs.
Overall this strategy helps our clients have more control over their reach and frequency of an incremental audience – shooting to reach users who are engaged in video content across Youtube, and remarketing to users who are already aware of the brand (and have seen the video) through a more click-focused placement to drive them to the site.
Written by Analysts, Kayla Lawicki, Erin Colton + Zac Douglas