As you can imagine, we love cookies at Net Conversion. Cookies are yummy. But… turns out that a steady diet of cookies may not be as healthy as we (and most digital marketers) thought. So, by doctor’s orders, we may have to go on a diet. This diet may change what we order at restaurants (read: how we structure campaigns) and may result in us shedding a few pounds (read: percentage points) off the juicy results we’ve been delivering. Nevertheless, we are committed to continue to deliver to you the best damn digital marketing results possible. It’s just that, sometimes, you have to change your moves to stay on top.
Here is what we expect to happen:
Amid all the changes, we know one thing for sure: given our close relationships with Google, Facebook, Bing and other major marketing platforms, and our amazingly innovative and deeply knowledgeable and dedicated analysts, we will continue to thrive through this transitional period and beyond. While we are not completely sure yet how the new “cookie diet” will affect our analytics, our promise to you remains: Net Conversion will keep it real and keep you successful!