As marketers, we all want to know what our customers want and what messages would resonate the most with them. We have spent a lot of time and money trying to predict consumer behavior, often with limited success because getting data-based answers to these questions has been difficult. Now, with robust survey tools available online, that is changing.
Online surveys have been around for nearly two decades, yet fewer than 40% of marketers are using this excellent consumer research tool to drive decisions. Perhaps many of them still consider primary research a complicated and laborious process reserved for specialized firms and their deep-pocket clients. The truth is, with today’s sophisticated yet user-friendly online survey tools, conducting such direct research with your potential customers is easier than ever.
Moreover, the consumer data generated through online survey is more valuable than ever, judging by the valuations of two of the hottest online survey companies, SurveyMonkey and Qualtrics. The former had a very successful initial public offering in September and the latter was preparing to do the same until SAP acquired it in a near-record $8 billion cash transaction. According to industry experts, these premium prices show the “strong demand for technology that helps companies tap into experience data,” such as survey answers from current or potential customers and employees.
If you are looking for a fast and cost-effective way to answer your pressing consumer marketing questions, look no more! Net Conversion’s Consumer Survey services can help you gauge the strength of your brand, test the latest creative, or better understand a customer segment in record time. What’s more, you get the benefits of working with Net Con’s expert analysts, who can provide survey design and data analysis to ensure that your questions are answered by the right audience and deliver reliable, clean data. Give us a call to find out more about this service or share the burning customer questions that you were too afraid to ask because of budget or other resource concerns. We can help!
