Partner Profiles – Get to Know the Personas Behind the Brands
Net Conversion values our partners and the relationships that we have formed with them over the years. On the fourth edition of our Partner Profiles series, we had the pleasure of interviewing Sharyn Regan, the Performance Marketing Manager at a home medical equipment and supplies company. Net Conversion and this company have been working together for almost 2 years now, and we’ve enjoyed it every step of the way.
- Introduction
My name is Sharyn Regan; I am a Performance Marketing Manager at a home medical equipment and supplies company. We’re within the healthcare and insurance space.
- Can you share a bit about how your company and Net Conversion partner together? Who from Net Conversion do you work with directly?
We work with you guys on media buying and optimization, as well as analytics. We’ll also be partnering with you guys on SEO. I currently work with Michael (the interviewer) and Alex on a day-to-day basis, managing our company’s needs.
- Tell us a bit about your journey with your company. How long have you been with them/in the industry? What led you to the field you’re in?
I just passed my second year with my company. I have worked in marketing basically since I graduated from college – about 17 years ago. I started in the creative space as a Copywriter for an agency; then did marketing for some companies and worked for a few magazine publications; and then for some larger companies, like Universal, Red Lobster, Publix, and Ruby Tuesday. Then, I ended up at my current company, so a lot of my experience has been in hospitality on both the brand marketing and the marketing media/analytics side of things.
“Out of both sides, which do you prefer?”
I think I like performance marketing, which is a newer term for what I’ve done, best. I will say even in my brand marketing roles, I was responsible for performance. I like to be in positions where I make a measurable impact on the business.
- Can you share any insights or advice related to your experience as a female leader? What advice do you have for young women aspiring to be in leadership roles in your field?
I’ve been super lucky to have some strong female leaders myself and some strong male leaders. I try to look at other leaders that I respect and feel are doing a great job in their roles, then try to emulate what they do. At the end of the day, having empathy for people, understanding where they come from, and always supporting them/having their backs is what makes a strong leader, in my opinion.
- Can you share a favorite moment/funny memory from your time with your company?
I always love after the end of the month when we do our reporting calls and our performance is really strong. Together, Net Conversion and I manage my department’s largest budget. Any time that we’ve had a good month (and we usually do), participating in those calls is a great experience.
- Who is someone in your life/work that you look up to?
There are a lot of people. When I look back on some of the managers I’ve had, one person who stands out was my manager, who was the Marketing SVP at Ruby Tuesday. She was an awesome person, very caring. I also really like my current boss, the VP of our department. He started on the phones when the department was in its infancy, and now he’s running it. We’ve grown insanely over the years, and I think a lot of that is because of him.
- What hobbies are you passionate about?
I like to do yoga; I try to go during lunch every day. I feel like it’s good for my physical and mental well-being.
- What’s a hidden talent or skill you have that not many people know about?
Professional – A skill I’ve honed is figuring out what works from a creative standpoint to drive results, particularly on social media. I believe ad creative is one of the most important things (if not the most important thing) for campaign performance. I also think TikTok changed the landscape pretty rapidly and serves as a good testing ground for what is going to work on other platforms.
Personal – I can do a headstand. I should probably be able to do a handstand, but I’m not trying to get hurt.
- Where is the coolest place you’ve visited?
I haven’t traveled as much internationally as I would like, but Puerto Rico was a good time. Here in the U.S., I’ve enjoyed visiting San Francisco, San Diego, and Half Moon Bay in California; Denver and Lake Tahoe in Colorado; and I always enjoy a trip to New York City.
- If you could switch lives with someone for a day, who would it be and why?
I think it would be fun to switch with someone in the fashion industry. I’m also really interested in skincare and cosmetics, so maybe someone in one of those areas. Someone who is a visionary in one of those areas.
- What’s an important lesson you’ve learned in your career?
I think learning what is important, what to focus on, what to be concerned with, and what to not stress over has been important for me. I am a detail-oriented person, and I tend to think everything I work on is very important. I think the two leaders that I look up to are people who have helped guide me in that direction – figuring out how to prioritize things that are really going to make that difference and not stress about things that aren’t.
