Meet the Team

Why we’re the best.

Our team of relentless media analysts are knowledge junkies at heart, and they’re always jonesing for their next fix remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is what we do. We are,

  • Data-focused – measure what matters and obsess over-optimization.
  • Responsive and flexible – do not like bloated structures or processes. Swift like a jackalope, and just as mystical, we do what it takes to drive business for our clients.
  • Technology-enabled – our internally developed data integration tool, Conversionomics, gives us unmatched capabilities to derive insights from data and adjust our media mix daily.
ryan fitzgerald

Ryan Fitzgerald

CEO & Co-Founder

Ryan is the co-founder and CEO of Net Conversion. He powers the agency’s day-to-day operations, maintains culture initiatives, strategic planning and has been known to occasionally cook lunch for the team. One of his proudest accomplishments was being honored as one of OBJ’s 2020 CEOs of the Year. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.

whiskey glass


Bolognese, Crown Royal, Ugly Christmas Sweaters, Bill Murray, Yacht Rock

frank vertolli

Frank Vertolli

Co-Founder & Managing Partner

Frank is the co-founder and managing partner of Net Conversion. He uses his years of executive experience in the travel and hospitality industry to ensure the agency’s framework for success derives from transparency, innovation, and trust. Frank is a respected thought leader who often participates and presents at major industry events. Prior to co-founding the agency, Frank spent 11 years with Universal’s theme parks as a digital marketing executive.



Surfing, LCD Soundsystem, Orlando Magic, Game of Thrones, Seafood

kristina canada

Kristina Canada

Vice President, Marketing

Kristina leads Marketing for Net Conversion, overseeing the strategies and tactics that strengthen clients’ market position and achieve business goals. She was recently ranked amongst the best and brightest young executives as one of OBJ’s 40 Under 40. Before joining Net Conversion, she held marketing leadership roles in the travel industry with sbe Group, Universal Studios Hollywood and Atlantis.



Biggie Smalls, Tik Tok, Leopard Print, Peloton Classes with Alex Toussaint  

brett hughes

Brett Hughes

Vice President, Technology & Analytics

As the creator of Technalytics, Brett heads the Analytics and Technology teams. He directs testing, automation, and optimization strategies in paid media and data science, as well as the development of data aggregation and automation technology, Conversionomics. Prior to his role at Net Conversion, Brett worked at Hilton Worldwide and Universal Orlando.



Green Bay Packers, Coffee, Flannels & Hoodies, Metaphors, Trucks

Let’s talk. We’d like to learn about you and your business.

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