Why We’re The Best
Our team of relentless data analytics and marketing analysts are knowledge junkies at heart, and they’re always jonesing for their next fix. Remaining curious and eager continue to be our driving forces. Finding creative, data-driven solutions is what we do.


Ryan Fitzgerald
CEO & Co-Founder
Ryan is the co-founder and CEO of Net Conversion. He powers the agency’s day-to-day operations, maintains culture initiatives, strategic planning and has been known to occasionally cook lunch for the team. One of his proudest accomplishments was being honored as one of OBJ’s 2020 CEOs of the Year. Prior to co-founding Net Conversion, Ryan built some of his 20+ years of leadership experience at Universal Orlando Resort, Walt Disney Co., and Delta Airlines.
Ryan’s Faves
- Bolognese, Crown Royal, Ugly Christmas Sweaters, Bill Murray, Yacht Rock

Frank Vertolli
Co-Founder & Managing Partner
Frank is the co-founder and managing partner of Net Conversion. He uses his years of executive experience in the travel and hospitality industry to ensure the agency’s framework for success derives from transparency, innovation, and trust. Frank is a respected thought leader who often participates and presents at major industry events. Prior to co-founding the agency, Frank spent 11 years with Universal’s theme parks as a digital marketing executive.
Frank’s Faves
- Surfing, LCD Soundsystem, Orlando Magic, Game of Thrones, Seafood

Kristina Canada
Vice President, Marketing
Kristina leads Marketing for Net Conversion, overseeing the strategies and tactics that strengthen clients’ market position and achieve business goals. She was recently ranked amongst the best and brightest young executives as one of OBJ’s 40 Under 40. Before joining Net Conversion, she held marketing leadership roles in the travel industry with sbe Group, Universal Studios Hollywood and Atlantis.
Kristina’s Faves
- Biggie Smalls, Tik Tok, Leopard Print, Peloton Classes with Alex Toussaint

Brett Hughes
Vice President, Technology & Analytics
As the creator of Technalytics, Brett heads the Analytics and Technology teams. He directs testing, automation, and optimization strategies in paid media and data science, as well as the development of data aggregation and automation technology, Conversionomics. Prior to his role at Net Conversion, Brett worked at Hilton Worldwide and Universal Orlando.
Brett’s Faves
- Green Bay Packers, Coffee, Flannels & Hoodies, Metaphors, Trucks
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David Bressler
Senior Director, Analytics
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Alexy Cardenas
Media Buyer & Planner
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Justine Cervenka
Director, Media Buying
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Erin Colton
Senior Marketing Analyst
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Chris Cook
Senior Manager, Technology
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Zac Douglas
Senior Marketing Analyst
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Branden Duke
Technology Analyst
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Alex Edwards
Analytics Analyst
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Nehemie Francois
Marketing Analyst
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Stephanie Gefen
Manager, Training & Development
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Alexia George-Jacobson
Marketing Manager
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Zack Heaney
Marketing Analyst
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Maceline Jean-Laurent
Marketing Analyst
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Emily Johnstone
Senior Human Resources Manager
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Jessica Lambert
Senior Marketing Analyst
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Kayla Lawicki
Lead, Marketing
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Laina Li
Administration, Admin Assistant
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RJ Mills
Lead Analytics Analyst
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Carli Moreno
Senior Marketing Analyst
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Sheyanne Navarro
Lead Administrator
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Amanda Oliver
Marketing Analyst
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Alexa Parsons
Director of Analytics
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Marina Quevedo
Specialist, Accounting
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Julia Reed
Senior Media Analyst
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Ashley Robertson
Director, Agency Operations
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Justin Russell
Analytics Analyst
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Trevor Schutte
Marketing Analyst
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Allen Severson
Analytics Analyst
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Michael Simitses
Marketing Analyst
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Amanda Sumner
Marketing Director
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Alan Thomas
Senior Analytics Analyst
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Adrienne Tiley
Advanced Analytics, Sr. Analyst
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Alex VanKirk
Manager, Advanced Analytics
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Matt Walker
Sr. Analyst, Advanced Analytics
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Hines Wood
Lead Advanced Analytics Analyst
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Ashley Young
Senior Marketing Manager
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Grant Zerbe
Marketing Analyst
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Ali Norman
Analytics Analyst
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Christine Eich
Marketing Specialist
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Daniel Mantzaris
Analytics Analyst
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Dylan Isaac
Analytics Analyst
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Jennifer Murphy
Media Supervisor
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Nivas Patel
Media Analyst
A Collaborative Approach To Marketing And Analytics.
Let’s Get Together
We’d like to learn more about you and your business.
Net Conversion dedicates itself to helping clients get the most out of their marketing and analytics through close collaboration between the two. See how we can help your business by scheduling a meeting with our experts.