Industry Insights

Do you know what your marketing technology stack looks like these days? Has it grown haphazardly, with tools purchased to satisfy one immediate need or…

Video seems unstoppable these days. Digital video and TV ad spending exceeded eMarketer’s forecasts in both categories. It reached a milestone in 2018, when it accounted…

Native advertising, or third-party ads that match the format and feel of the media in which they appear, are the most popular form of display…

Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? (Bonus points if you…

Seemingly overnight, esports – defined by eMarketer as organized gaming competitions among professional players and teams – became a global phenomenon with much at stake…

Live-streaming TV services, like Hulu with Live TV, Sling TV, and PlayStation Vue, now account for more than three-quarters of all plays and viewing hours…

Where in the world is location intelligence these days? The field has ventured well past its original marketing use case of serving ads to users…

Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself…

The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially those who started their careers in the age of…

Marketing executives planned to spend more of their 2018 budget on marketing technologies than on any other category, including labor and paid media. According to…