Industry Insights

Twitter not only allows you to reach your qualified customers based on their targeting options, but also allows for granular reporting to ensure engagement and…

The Youtube Remarketing tactic in our strategies is used in hopes to increase frequency within users new to a brand who saw a client’s youtube…

Conversionomics is proud to be recognized by Google as a top-of-the-line data automation and aggregation tool for leveraging the power of BigQuery to help marketing…

Google Analytics (Universal Analytics)  VS. Google Analytics 4  Back in the fall of 2020, Google introduced Google Analytics 4 (GA4), previously Google (App+Web). GA4 will replace…

Whether we are running paid media in a social, search, or video space, as an agency, we want to ensure that our approach in strategy…

By David Bressler, Net Conversion Director of Advanced Analytics No one asked for these predictions, but here they are. Are they farfetched? Yes. Will I…

By Frank Vertolli, Co-founder & Managing Partner, Net Conversion First-party data has always been important to businesses both in and beyond the travel industry but…

In the marketing industry, innovation is what drives a business forward. Whether it’s creating new products or enhancing existing ones to better engage with the…

Orlando, FL — Another week and another user-privacy driven update in the Digital Marketing world. Yesterday, Google announced that after they officially kill off third-party…

Earlier this month, Google announced some big changes rolling out to phrase and broad match modifier (BMM) keyword match types. Beginning today, 2/18, phrase match…