The State of AI The adoption of AI has more than doubled since 2017. Companies seeing the highest financial returns from AI are investing more…
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Innovation Led by AI Google I/O is Google’s annual developer conference, and it is always a great opportunity to learn about the latest innovations from…
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Improving Ad Performance and Personalization Meta, formerly known as Facebook, has become one of the most influential platforms globally, with more than 3.8 billion people…
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Search Engine Optimization Welcome to Net Conversion’s blog on SEO, a critical component of any successful digital marketing strategy. In today’s digital age, having a…
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CTV Landscape pt. 2 Back in Q4 of 2022 as Netflix joined the Connected TV (CTV) landscape with its ad-supported tier, we shared our POV…
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Artificial Intelligence Here at Net Conversion, we take pride in staying on top of the latest and greatest when it comes to marketing trends and…
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Meta, Media, Marketing Month after month, Net Conversion focuses on how to accelerate the possibilities of aligning your business goals with your media strategy. Previously…
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How Inflation is Affecting Cost of Media & Your Bottom Line In our September newsletter, we discussed how economic uncertainty has changed consumer behavior over…
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Netflix Meet CTV, CTV Meet Your Next Big Ad Space Player CTV has always been at the forefront of digital media marketing, and things are…
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This month we had our second annual Marketing Summit and Analytics Summit. In these department-wide workshops, we discussed innovations in our own approaches to strategy…
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