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Innovative Trends and Insights: The Evolution of Conversionomics
In the marketing industry, innovation is what drives a business forward. Whether it’s creating new products or enhancing existing ones to better engage with the customer’s wants and needs, progress is the target. This progress is achieved when informative data...
Meet the Analyst – Erin Colton
Name - Erin Kelly Colton Title Marketing Analyst How long have you been strategizing/analyzing/ producing straight fire at Net Conversion? 1 ½ years What clients do you produce this straight fire for? 1/ST BET, Xpressbet, Santa Anita Park, Gulfstream Park,...
Google Announces They Will Not Build Alternate Identifiers to Track Individuals
Orlando, FL -- Another week and another user-privacy driven update in the Digital Marketing world. Yesterday, Google announced that after they officially kill off third-party cookies, they are, “making explicit that once third-party cookies are phased out, we will not...
Google Announced Phrase Match Keyword Types Will Now Behave Like Broad Match Modifier
Earlier this month, Google announced some big changes rolling out to phrase and broad match modifier (BMM) keyword match types. Beginning today, 2/18, phrase match will now behave like BMM - leaving the traditional BMM match types redundant and to officially sunset...
Meet the Analyst – Holden Heyser
Name - Scott Holden Heyser, but everyone knows me as Holden Title - SEO Specialist How long have you been strategizing/analyzing/producing straight fire at Net Conversion? Nov 3rd 2019 was the day I got hired, so roughly a year and a quarter What clients do you...
A Statistical Analysis to Determine if There’s Such a Thing as “Superstar Bias” in the NBA
The free throw is the one aspect of the game that does not require any strength, speed, or intelligence. There's a 280 pound guy at the YMCA that I go to that only shoots free throws and he probably makes 90% of them. It's a 15-foot, uncontested, straight-on with a...
Meet the Admin – Sheyanne Navarro
Title Administrative Assistant. Hometown St. Pete, Florida. How long have you been with Net Conversion? Just over a year. What clients do you work on? All of them. My biggest client’s though are Fryan and the entire staff of Net Con. Favorite moment at Net Con thus...
Understanding How Apple’s iOS14 Will Impact Digital Marketing
Written by Daniel “Hands” Crayner and David Bressler. “This one’s for our mothers.” What is the purpose of the article? With the planned early 2021 release of iOS14, Apple will be offering users the ability to block the IDFA identifier across all applications. ...
Meet the Analyst – Alexa Parsons
Title Analytics Manager Hometown Orlando, born and raised. How long have you been with Net Conversion? I just celebrated 8 years. What clients do you work on? Primarily Cars.com, but I’ll help with anything my team works on, like AdventHealth, Baha Mar, or Playa. ...
Training & Development at Net Con U
Class is in session. A closer look at Net Conversion's internal learning initiative during the pandemic. Situation When the COVID-19 crisis began and travel restrictions started, many of our travel clients paused their media campaigns. We thankfully had...