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Understanding How Apple’s iOS14 Will Impact Digital Marketing

Understanding How Apple’s iOS14 Will Impact Digital Marketing

Written by Daniel “Hands” Crayner and David Bressler. “This one’s for our mothers.” What is the purpose of the article? With the planned early 2021 release of iOS14, Apple will be offering users the ability to block the IDFA identifier across all applications. ...

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Meet the Analyst – Alexa Parsons

Meet the Analyst – Alexa Parsons

Title Analytics Manager Hometown Orlando, born and raised. How long have you been with Net Conversion? I just celebrated 8 years. What clients do you work on? Primarily Cars.com, but I’ll help with anything my team works on, like AdventHealth, Baha Mar, or Playa. ...

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Training & Development at Net Con U

Training & Development at Net Con U

Class is in session. A closer look at Net Conversion's internal learning initiative during the pandemic.     Situation When the COVID-19 crisis began and travel restrictions started, many of our travel clients paused their media campaigns. We thankfully had...

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Meet the Analyst – Ashley Young

Meet the Analyst – Ashley Young

Title Marketing Lead Hometown Orlando, FL, born and raised. How long have you been with Net Conversion? Since the beginning of this year. What clients do you work on? AdventHealth, Visit Orlando, Margaritaville Hollywood Favorite moment at Net Con thus far? Really...

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Meet the Analyst – Emily Gonzalez

Meet the Analyst – Emily Gonzalez

Title Senior Analyst, Analytics Hometown Port Orange, FL How long have you been with Net Conversion? 4 years What clients do you work on? Playa Hotels & Resorts, Baha Mar, Pearson Advance Favorite moment at Net Con thus far? I think it was my first Mudd Volleyball...

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Our Chill & Tight Approach to SEO

Our Chill & Tight Approach to SEO

Situation & Objective If you saw this article, you may have thought “weird flex, but okay.” But don’t worry - there’s always a method to the madness here.  We wanted to show a real life use case of how we approach SEO strategy. First we picked a search term for...

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Travel Recovery Trends Dashboard

Travel Recovery Trends Dashboard

To support our clients in this time of uncertainty, we built a custom dashboard to identify growing demand from origin markets to help guide media budget allocation. Our Travel/Tourism Recovery Trends dashboard provides insights into search demand across several top...

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Meet the Analyst – Matt Walker

Meet the Analyst – Matt Walker

Title Advanced Analytics Analyst Hometown Memphis, Tennessee How long have you been with Net Conversion? Sys.time() - as.POSIXlt("2019-02-04 08:00:00") = ~526 days (year and a half) What clients do you work on? I do a lot of ad hoc reporting for several clients, but...

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