Marketing for the automotive industry.

Life is a highway for our integrated media plans. We utilize a broad mix of offline and online channels and partners to connect messages to consumers, knowing that tentpole sponsorships and integrations as well as television and video channels play a primary role in the industry. Based on the target audience, we develop a multi-channel media plan that delivers effective reach and frequency, while optimizing against KPIs.

Automotive vertical trends.

The road to consumer purchasing from start to finished is continually being paved. That’s why we perform consistent maintenance to create complexity in the automotive industry and deliver a smooth ride for each consumer.

Automotive consumers visit an average of 4.2 websites in their purchasing process

95%

Over 95% of car sales start online

68%

of buyers come back to the website after they have called, chatted, or filled out a form

66%

of the automotive calls generated by search engines come from paid search

Automotive case studies.

Karma Automotive

Reinventing Karma’s online funnel for +52% configures & +34% linkouts

Karma Automotive

Creating a 360-degree view of the consumer through propensity modeling

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