Creating a Revenue Forecast Model for Theme Park Client


Extreme Accuracy In Action

Net Conversion uses predictive signals and external factors to create a custom reporting tool for a theme park client.


With three years of historical data paired with multiple external factors, we wanted to create a tool to generate extremely accurate revenue forecasts beyond using simple year over year performance.


  • Accurately predict online sales at the individual DMA level


We created a daily automated forecast model relying on Python and automated data feeds from Adobe Analytics, Data Studio, Big Query, and our own internal software Conversionomics. Using factors such as public holidays, school holidays, actual sales for historic arrival date, cumulative revenue, seasonality, recent trends, and prior growth, we are able to predict revenue up to six weeks in advance.


Because our model forecasts the next six weeks and our projections typically change less than 0.1%-0.5% each week, we allow our client time to plan for soft periods. We’re also able to use the model as a media planning tool to reallocate marketing budget, as it lets us identify markets that show need for upcoming periods.

Additionally, beyond a more accurate revenue forecast, we’re able to compare the accuracy of previous forecasts against current state to continually monitor and improve the model’s success.


Margin of Error


We are one of Orlando’s coolest data-driven digital marketing agencies, and we needed an office to reflect that.

Our 11,844-square-foot office features a three-story open floor plan and nine rentable meeting and office spaces for employees to space out or collaborate. And our fully stocked basement bar and lounge, Murray’s, provides the perfect atmosphere to wind down after a long day.

Net Con Pop Culture

Pop culture is found throughout our office, but most notably in our love for film, and by film, we mean Bill Murray.

The Net Conversion office takes a humorous approach to the culture at work with the theme of our offices and meeting spaces, which feature names like “Ghostbusters,” “Groundhog’s Day,” and the office of “Big Ern McKraken.” The trend continues to our downstairs lounge appropriately named “Murray’s.”

Our Relentless Attitude On Display.

Want To Be The Next? Let’s Get Started!

Who knows, you could be our next case study.

Net Conversion gets in the trenches with each brand we work with, creating new, data-driven marketing strategies that drive superior long-term results.