Creating a 360-Degree View of Karma Automotive’s Consumer Through Propensity Modeling

Car Driving Fast.

Sleek, Fast, And Sporty: The Propensity Model

Net Conversion ties offline and online data signals to improve audience targeting and propensity to buy. 


To better understand the quality of the online leads coming from our media and to learn more about the Karma Revero purchaser’s customer journey from ad exposure to website visit to purchase.


  • Develop a more accurate profile on Karma’s target consumer by tying together data systems with third party data appends


Tying our Google Analytics, DoubleClick ad server and Karma’s CRM platform, we could connect the dots between web behavior, marketing channels, and offline data, including information on whether a consumer test drove or purchased a car. The online to offline integration allowed us to gain a better understanding of the full customer lifecycle from when they were first exposed to media, visited the site and ultimately purchased a vehicle.


After integrating the offline and online data signals, we layered customer segmentation provided by a third-party data broker to create a more complete picture of a purchaser. We were able to successfully apply psychographic and demographic data to improve paid media targeting and reach more qualified consumers with a propensity to purchase.

As we collect more data, this will give Karma the ability to rank their leads by assigning a propensity score to each based on their likelihood to purchase a car.


We are one of Orlando’s coolest data-driven digital marketing agencies, and we needed an office to reflect that.

Our 11,844-square-foot office features a three-story open floor plan and nine rentable meeting and office spaces for employees to space out or collaborate. And our fully stocked basement bar and lounge, Murray’s, provides the perfect atmosphere to wind down after a long day.

Net Con Pop Culture

Pop culture is found throughout our office, but most notably in our love for film, and by film, we mean Bill Murray.

The Net Conversion office takes a humorous approach to the culture at work with the theme of our offices and meeting spaces, which feature names like “Ghostbusters,” “Groundhog’s Day,” and the office of “Big Ern McKraken.” The trend continues to our downstairs lounge appropriately named “Murray’s.”

Our Relentless Attitude On Display.

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Net Conversion gets in the trenches with each brand we work with, creating new, data-driven marketing strategies that drive superior long-term results.