Come to work for one of Inc’s Best Workplaces 2023
Net Conversion is a Marketing & Analytics Agency, focused on driving measurable business results through innovative media optimization, curiosity, and creative problem solving.
People and culture continue to be our #1 priority, with a focus on professional growth and work/life balance.
Job Details
Major Purpose
The Analytics team are a group of data-curious team members, who will develop, execute, and continuously drive our partner’s media campaigns as well as Net Conversion’s company-wide strategies that support business goals and objectives. Media Analytics team members will lead and support efforts to gather, analyze, and compile data needed to identify trends and patterns for our partners then make recommendations for business actions and ultimately, drive our partners to their desired measurable results.
Candidate Should Have
- Experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve partner goals
- Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets (Excel/Google sheets)
- Enjoys data visualization, and can jump into any data platform with minimal oversight
- Understanding of digital media strategy, tactics and platforms is essential
- Excellent verbal and written communication skills
- Extremely organized with great attention to detail
- Excellent ability to analyze information and think systematically
- Strong business analysis skills
- Thorough understanding of the company’s business processes and the industry at large
- Additional data management/SQL experience is a plus
Platform Knowledge
Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
- Reporting/analysis of online marketing channels (Meta, DCM, Google Ads, etc.)
- Reporting/segmentation within either Adobe Analytics or Google Analytics
- Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
- Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards
Major Responsibilities
- Proactively monitor partner campaign performance and make necessary optimizations with minimal managerial oversight
- Maintain accurate partner-facing and internal detailed reporting for optimization, utilizing Looker Studio for visualization
- While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Meta is required for reporting and optimization purposes
- Data management (Excel, Gsheets) and DataStudio or similar data management tools
- Maintaining and/or building visualization models using Tableau, Looker, Excel or similar data visualization tools
- Regularly check-in with partners and partner calls to act as an extension of their team and trusted partner
- Work in conjunction with other Analysts and Marketing team to improve partner performance
- Oversee partners’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
- Emphasis on maintaining partner data collection, aggregation, and reporting
- Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
- As necessary, liaise with partners to share information in order to drive and support a successful campaign
Additional Responsibilities
- Create and prioritize work tasks utilizing project management systems
- Maintain healthy partner relations and attend meetings as requested
- Provide support to co-workers with partner workload
- Assist in maintain and improvement internal processes
Education & Experience
- Experience with digital media, business intelligence, and/or web analytics
- Bachelors degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
What does
Net Conversion
have to offer?!
- Competitive Salary
- Comprehensive Medical, Dental, and Vision plans with 100% premium coverage for the base plan
- 401k Match of up to 4%
- Unlimited Paid Time Off
- Paid Parental Leave after an eligibility period of 1 year
- Company provided Short Term Disability
- Hybrid Work from Home Schedules for team members in Orlando, FL and Charlotte, NC
- Pet Benefits
- Wellness Initiatives
- 3 & 5 year anniversary milestone gifts
- Team Events – Monthly Happy Hours & Philanthropy events
