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Officially unveiled at our 2025 Annual Partner Summit: Net Conversion has acquired Elevate the Outcome! This strategic acquisition, driven by the shifting media landscape and Net Conversion’s drive to continue being a powerful leader in the industry, brings their powerhouse media buying expertise and exceptional direct-to-publisher relationships into the Net Conversion family. If you're wondering why this matters, buckle up.

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Elevate the Outcome isn't your average media buyer. They've built a reputation foundation on forging strong, direct connections with publishers, cutting out the middlemen, and securing premium placements. Now, they're joining forces with Net Conversion, bringing their expertise and leadership, including Founder and CEO Mike Lyons as our new Chief Media Investment Officer, to amplify our data-driven approach.

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Why This Acquisition Is a Game-Changer for Our Partners:

In 2025, our partners are demanding more: greater efficiencies, innovation, and deeper expertise. We hear you loud and clear. With 75% of marketers feeling the pressure to “do more with less” and the ever-expanding media consumption landscape (hello, explosive CTV growth!), we knew we had to act.

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Here's how this acquisition tackles the challenges and delivers the wins:

• More Efficiency & Media in the Market:
  
  • Direct partner buys mean lower CPMs (25-40% lower on average!), slashing costs and stretching your media dollars further.
  • Our new proprietary buying engine grants us direct network and station connections, centralizing buying and securing premium inventory at performance pricing.
• Every Dollar Held Accountable:
  
  • Enhanced measurement provides in-house, full-funnel accountability, eliminating the need for costly third-party tech.
  • Blockchain technology enhances accountability and accuracy, tackling ad fraud and ensuring brand safety.
• Expert Strategy & Optimization:
  
  • Our combined expertise, coupled with Conversionomics, our proprietary technology platform, and AI-powered data analytics, streamlines campaign performance tracking and improves reporting.
  • Deep industry expertise in the offline / TV space, fully integrated with CX to elevate our insights.

In short, we're reimagining what's possible with media. We're not just adapting to the marketing landscape; we're redefining it. By combining Elevate the Outcome's direct-to-publisher relationships with Net Conversion's data-driven prowess, we're building a powerhouse that delivers unprecedented transparency, efficiency, and results.

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Our relentless pursuit of more continues. We're investing in our brand, our team, and, most importantly, our partners. This acquisition is a testament to our commitment to strategically unlocking more growth for you. This is just the beginning of how we’ll continue to unlock the full potential of your media investments and drive your business forward. Get ready to experience media buying like never before!