.jpg)
Empowering marketers to achieve more by unlocking data's potential
more intelligent marketing, less guesswork
Conversionomics empowers marketers to achieve more by unlocking data’s potential through modeling and AI.
.png)
Understand the key drivers of your business, at scale.
Holistic accountability from impression to portfolio performance
Achieve complete accountability by converging log-level media data, customer actions, and enriched consumer insights. Gain a 360-degree view, from individual impressions across all channels to portfolio-level performance, enabling precise analysis and strategic optimization.
Monitor every impression
Log-level media activation data across all digital and traditional channels
Measure every visit and every action
Post-impression digital behavior & deterministic, user-level conversions
Analyze every consumer
Customer data onboarding and analysis to tie all actions back to individual consumers
Understand the broader context
Enriched data on every aspect of your consumer and their journey, such as foot traffic, demographics, psychographics, transactional data, etc.
Evaluate holistic impact
Full portfolio view using MMM and ML to understand, refine and enhance your media strategy
Activation | CONVERSIONOMICS
Take action on your data to fuel better performance
Transform your data from passive insights to active drivers of performance. Move beyond analysis and take decisive action, leveraging real-time data to optimize your strategies. By exporting data and building models based on current performance, you ensure your media and campaigns are accountable and effective.
Export data to power any use case you can think of Conversionomics is always your data, with final outputs provided directly into your own infrastructure
Act quickly on business critical strategy shifts & optimizations Using granular full-funnel data, Conversionomics provides media teams daily automated campaign analysis and performance alerts
Be less reactive, more predictive
Leverage AI and advanced models (such as CLTV, propensity, causal impact) to understand customer behavior and predict future outcomes
Put audience insights into action
Cleaned and consolidated 1P data enriched with consumer modeling enables activation of high value audiences across all channels
