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News & Insights
A Statistical Analysis to Determine if There’s Such a Thing as “Superstar Bias” in the NBA
The free throw is the one aspect of the game that does not require any strength, speed, or intelligence. There's a 280 pound guy at the YMCA that I go to that only shoots free throws and he probably makes 90% of them. It's a 15-foot, uncontested, straight-on with a...
Meet the Admin – Sheyanne Navarro
Title Administrative Assistant. Hometown St. Pete, Florida. How long have you been with Net Conversion? Just over a year. What clients do you work on? All of them. My biggest client’s though are Fryan and the entire staff of Net Con. Favorite moment at Net Con thus...
Understanding How Apple’s iOS14 Will Impact Digital Marketing
Written by Daniel “Hands” Crayner and David Bressler. “This one’s for our mothers.” What is the purpose of the article? With the planned early 2021 release of iOS14, Apple will be offering users the ability to block the IDFA identifier across all applications. ...
Meet the Analyst – Alexa Parsons
Title Analytics Manager Hometown Orlando, born and raised. How long have you been with Net Conversion? I just celebrated 8 years. What clients do you work on? Primarily Cars.com, but I’ll help with anything my team works on, like AdventHealth, Baha Mar, or Playa. ...
Training & Development at Net Con U
Class is in session. A closer look at Net Conversion's internal learning initiative during the pandemic. Situation When the COVID-19 crisis began and travel restrictions started, many of our travel clients paused their media campaigns. We thankfully had...
Evolving Cyborgs: Net Con’s Second Annual Departmental Summits
This month we had our second annual Marketing Summit and Analytics Summit. In these department-wide workshops, we discussed innovations in our own approaches to strategy and technology, and how we can optimize these resources for client success. Marketing's theme was...
