As your customers engage across various channels and touchpoints, we are always on the hunt to find the right set of customer-message-channel combinations that will yield the best results for your business goals, while meeting budget goals and ensuring a positive customer experience. This is a complex process that requires tight coordination between the marketing and analytics processes, but luckily our team is tight like that.
The quantification of media to power strategy, deliver on marketing campaigns, and optimize performance. We gather performance data and compare against the defined metrics and goals, adjust the media mix, budgets, keywords, and other variables to achieve the optimal values, then monitor and optimize results until the desired business goals are achieved.
Delivered monthly or weekly, dashboards and calls with our team keep all stakeholders up-to-date on the budget, latest website, and media trends. Delivery in preferred format – cloud-based, PDF, Excel, etc.
More than connecting sources, we create strategies for you to leverage your data. Let us create a single course of truth for all of your data platforms. Connect multiple online and offline data sources to provide data processing, aggregation, and classification services utilizing Conversionomics.
Part creative, part functional. We custom design dashboards to create immediate value in showcasing performance. We can report trends, competitors, behavior flow analysis, conversion funnel, brand health and ad hoc analysis.
Organic search is an important channel for website traffic and acquisition. We will work with you to ensure your website and future pages are fully optimized for search engines by following and implementing SEO best practices pertaining to on-page and off-page SEO.