Traditional Marketing

Traditional Marketing

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Offline Media

Consumers engage with brands across a variety of online and offline marketing channels before arriving at a purchasing decision. Given this, a mix of both traditional and digital media are optimal for reaching various audiences, increasing ROI, and building a trusted and cohesive brand.

Evolving Media Landscape

Net Conversion understands the importance of keeping up with the constantly evolving media landscape and the new technologies influencing how visitors receive and engage with content. We know how to leverage the measurable data available with these technologies to better optimize the overall media mix for our clients. Many of these new technologies are blurring the lines between linear (traditional) and digital. 

Available Channels 

  • Linear TV – a tried and true method of reaching wide audiences with high impact, targeted messaging
  • Addressable TV –  Serve specific messaging based on individual household audience segments through their set-top box
  • Connected TV/OTT –  Target ads that air on internet enabled over-the-top (OTT) devices or smart TV apps (Connected TV)
  • OOH + Mobile – Geo-fenced out-of-home placements that serve ads to mobile devices passing through that specific zone and track to conversion – including store visits
  • Print – a target-specific medium that connects with consumers on their terms
  • Radio/Audio – selectively target markets with increased frequency, often at lower costs than traditional awareness channels

Our Approach

Relationships & Knowledge 

Our strong media relationships and experience with evolving platforms allow us to deliver the highest quality inventory, rates and added-value to clients. 

Integration & Outcomes

We build a hybrid and integrated channel strategy that produces the best outcomes for our clients. 

Targetability & Quality 

We utilize data-driven technology to deliver precise audience targeting that limits waste and delivers results. 

Measurement & Attribution 

We analyze which segments and platforms work best so we can continuously optimize and deliver the best ROI.

Ready to get started?

Net Conversion can help you build a better brand through a media mix specific to your goals. We leverage traditional media to complement your digital efforts for a truly multidimensional consumer connection. Contact us today to learn more about integrating traditional media into your marketing strategies. 

Let’s be unexpected together.

Let’s be unexpected together.
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