Our Chill & Tight Approach to SEO

Our Chill & Tight Approach to SEO

Situation & Objective If you saw this article, you may have thought “weird flex, but okay.” But don’t worry – there’s always a method to the madness here.  We wanted to show a real life use case of how we approach SEO strategy. First we picked a search term...
Direct Response Uplift Model to Measure Offline Media

Direct Response Uplift Model to Measure Offline Media

Situation As the country began reacting to the COVID-19 pandemic in March, many advertisers started pulling their media, which left a plethora of media inventory available. With more supply (available spots) than demand (brands wanting to advertise), prices decreased...
IV Drip Bar: Custom Metric Edition

IV Drip Bar: Custom Metric Edition

Measurement: one of Net Conversion’s most vital nutrients. Awareness can be particularly tricky to measure, at least in a way that’s significant. That’s why we continually create our own supplements and antioxidants to make sure we’re measuring what matters in our...
What We’re Looking Forward to in 2020

What We’re Looking Forward to in 2020

We’re always anxious to get our hands on shiny new marketing and analytics toys. Here are just a few that we’ll be playing with in 2020: #1 SMART BIDDING Google Ads will be increasing transparency into the performance of their smart bidding (Google’s tool  using...
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