Integrated Marketing Plans
Resonate with your audience.
Our integrated marketing approach aligns the consumer profile and current and forecasted performance trends with the channel mix to create an insightful, goal-oriented marketing strategy. Our real-time media mix modeling then enables us to monitor performance and shift spend intra-channel to accelerate total business growth.
The consumer journey is no longer linear, and marketing strategies shouldn’t be either.
Consumers bounce across channels and stages of purchase countless times. When you combine channels you reach a strategy greater than the sum of its parts.
We build a cohesive plan that nurtures customers throughout their journey across multiple channels and touchpoints, online and offline, for the most holistic and effective integrated campaigns possible.
Evolving Media Landscape
It’s vital to keep up with new technologies influencing how visitors receive and engage with content. We know how to leverage the measurable data available with these technologies to better optimize the overall media mix for our clients.
Targetability & Quality
We utilize data-driven technology to deliver precise audience targeting that limits waste and delivers results.
We connect analytics directly to media results through attribution with real-time reporting. Our approach enables quick, data-based decisions that allow us to deliver on our clients’ goals and KPIs.
Our Partners & Channels
The ad impact of search when paired with video is supercharged compared to search alone.
Increase in ad recall
Increase in purchase intent
Increase in message retention
Related case studies.
Baha Mar Resort exceeds grand opening year performance by 33% on flat budget
Nassau Paradise Island
NPI visitation up 15% with integrated strategy