Industry Insights

Live-streaming TV services, like Hulu with Live TV, Sling TV, and PlayStation Vue, now account for more than three-quarters of all plays and viewing hours…

Where in the world is location intelligence these days? The field has ventured well past its original marketing use case of serving ads to users…

Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself…

The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially those who started their careers in the age of…

Marketing executives planned to spend more of their 2018 budget on marketing technologies than on any other category, including labor and paid media. According to…

As marketers, we all want to know what our customers want and what messages would resonate the most with them. We have spent a lot…

Just like most smart and confident 20-year-olds, Google has big plans for the future. The company’s executives announced some of them at a special anniversary…

Out-of-home (OOH) advertising is not only staying alive but thriving! Unlike many of its traditional media brethren, which are flat or declining, eMarketer projects single…