How One DMO’s Website Became the Most Visited

Imagine engaging viewers in a 30-second video for as little as 11 cents. Net Conversion boosts web visitation to Nassau Paradise Island by a whopping 56% using YouTube TrueView. Paradise Island is now the leading Caribbean destination in unique website visitors.

44%
Increased US web visitation vs the same period previous year
25%
Search marketing campaigns increased website conversion rate

Remarketing audience of 3.7 million drove

.

+1M

.

incremental visits

Situational Analysis: The Nassau Paradise Island Promotion Board (NPIPB) is responsible for generating awareness for these islands in the Bahamas and driving conversions for member hotels via www.nassauparadiseisland.com.

Marketing Objectives: Generate incremental awareness via website visitation and conversions via leads sent directly to the members’ in the form of qualified website traffic and phone calls. Utilize the following channels: • Search Marketing • Re-marketing • YouTube TrueView pre-roll online video.

Campaigns ran in multiple phases across the Continental US in:

  • Awareness – National TrueView Campaigns
  • Direct Response – Search and Remarketing