*since Rachel usually conducts these interviews, this Meet the Analyst is brought to you by Alley Rhinehart and Adam Smith.


Product Analyst


Jacksonville, Florida.

How long have you been with Net Conversion?

2 years.

What clients do you work on?

My client is Net Conversion, both the agency and the team.

Favorite moment at Net Con thus far?

I was going to say Net Con Spirit Week for our 13th anniversary, but that got postponed for reasons. You know what, I’m still gonna say that. Because I love making new memories with Net Con every day, especially when we’re creating new aspects of our culture. Cash me outside and engage me in discourse about Hobsbawm and Ranger’s Invention of Tradition.

What’s your philosophy toward working here?

Servant leadership. It’s a combination of following my dad’s work ethic of being a silent doer, and thinking What Would Coach Driscoll do? (UNF men’s basketball head coach, community leader, and all around great man. I’ve written more than one paper about him). 

I think Lucas said it best: “You’re never too good to take out the trash.” If you can help someone – ever – do it. What’s the point of lifting weights all the time if you can’t help carry the load. 

What’s something we’d be surprised to learn about you?

My roommate Alley tells me it’s weird that I’ve been meal prepping the same dinner for a year. (Not unbroken, I mean throw in a, “weekends may vary” caveat.)

It was actually from a catered Friday lunch. For the Campers, remember that Italian we got in our Jefferson office with the arugula salad? Yeah apparently I just had it and was like “This is it for me.” I’m married to it now. We’re very happy together.

Who do you admire most at Net Con that’s not on your team?

Eric. He’s wicked smart, works very hard, and keeps a good attitude. He’s also a strategic thinker and is able to articulate his thoughts very well. I’ve gone to him a couple of times when I needed a complementary perspective because I know he always has an outside angle.

We both started as interns around the same time, and he quickly dug down into Conversionomics. I remember full-time analysts coming to him to ask him questions. He’s just very sharp. And I didn’t realize this until after meeting him but most people don’t give you 100% of their attention when talking to you; they’ll give 80, maybe 90. Eric gives you 100%. It’s actually kind of unsettling.

What’s your favorite Net Con perk?

Nothing But Net Con. That’s our unofficial company basketball team at the YMCA (so the actual perk is the memberships). What started out as a pickup game with David, Adam, Alexander and I turned into a twice-a-week league that is a lot of fun.

Favorite project you’ve done/proudest accomplishment?

Starting the Content Marketing team with Kristina and Alexia. 

What do you do when you’re not at work?

I’m probably walking my dog (and listening to true crime podcasts), working out, or lately, learning a song for Ryan on the piano. 

What is your favorite thing to do in The City Beautiful?

I like to ride my bike or paddle board. 

Team Jet or Team Yacht?


What is the most obscure fact you know?

Thank you for asking. Peregrine falcons can dive at 242 mph making them the fastest animal ever recorded. In addition!! They have special cardiovascular systems which allow them to flap their wings 4x per second and speaking of their wings! They’re specially designed to be more aerodynamic with their pointed shape and stiff feathers to reduce drag.