by Net Conversion | Dec 31, 2020 | Innovation
The free throw is the one aspect of the game that does not require any strength, speed, or intelligence. There’s a 280 pound guy at the YMCA that I go to that only shoots free throws and he probably makes 90% of them. It’s a 15-foot, uncontested,...
by Net Conversion | Apr 9, 2020 | Innovation
Situation When an auto client first came on board the Net Conversion Express, we wanted to be smart about exploring new channels with them. In this case, that channel was Connected TV. We have a list of partners with whom we’ve seen success across our agency account...
by Net Conversion | Mar 14, 2020 | Innovation
Situation: Client was going to shut off their linear TV efforts, which was a huge driver of awareness in their marketing strategy. We needed to figure out how to maintain our reach, and brainstormed options outside of our standard video pattern. Our plan: test audio...
by Net Conversion | Feb 20, 2020 | Innovation
Is the Best Offense Really a Good Defense: Do Winning Teams in the NCAA Tournament Have Strong Defenses? This #hypepothesis is dedicated to Karthik Sakthikanesan. Spite is a powerful motivator #fyk – Rachel Introduction: The adage, “the best offense is a...
by Net Conversion | Feb 12, 2020 | Innovation
Situation: A restaurant client of ours runs several different initiatives – store visits, online ordering (and within that – general online orders and catering) and even promoting a sister restaurant. Google recently released its Conversion Action Sets, a...
by Net Conversion | Jan 10, 2020 | Innovation
Situation: After a big holiday spend, our client asked us if it was possible to get spend breakdown by DMA* to see where their consumers were. They saw that spend in New York was up significantly Year Over Year, and wanted to understand spend across various DMAs,...
