Senior Media Analyst

Full-Time Position


Work at one of OBJ’s Best Places to Work in Orlando! We are looking for an incredible Senior Media Analyst to join our team. Net Conversion is a company worth boasting about. We are located in the heart of beautiful Downtown Orlando.

Alexa Parsons Talks Analytics.

On top of a senior media analyst career with competitive salary, we offer:


Employer paid medical, 401K match options, cutting-edge technology, sit/stand ergonomic desks, catering Fridays, fridges stocked with snacks in the trendiest employer kitchen you’ve ever seen, Segway scooters for borrow, bathrobes and more!


Job Details


Job Description


Net Conversion is looking for a data curious Paid Media Analyst to support our clients. The Senior Media Analyst will assist in the development and execution of Net Conversion’s company-wide strategies to support client business goals and objectives while adhering to the company’s mission, vision, and values through all that he/she does on a daily basis.


Candidate Should Have


  • 3-5 years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve client goals
  • Ideal candidate enjoys problem-solving, is data curious, a power user in spreadsheets
  • (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
  • Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
    • Reporting/analysis of online marketing channels (Facebook, DCM, Google Ads, etc.)
    • Reporting/segmentation within either Adobe Analytics or Google Analytics
    • Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
    • Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards

  • Role will support teams working in any of the above platforms
  • Excellent verbal and written communication skills
  • Extremely organized with great attention to detail
  • Excellent ability to analyze information and think systematically
  • Strong business analysis skills
  • Thorough understanding of the company’s business processes and the industry at large

Education & Experience


  • 3-4 years of relevant experience
  • Bachelors degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.sters degree preferred.

Physical Requirements


Periods sitting at a desk and monitoring computer (we have ergonomic sit/stand desks)

Responsibilities


  • Proactively monitor client campaign performance and make necessary optimizations with minimal managerial oversight
  • Leverage data aggregation platform, Conversionomics for automated reporting
  • Maintain accurate client-facing and internal detailed reporting for optimization, utilizing Data Studio for visualization
  • While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Facebook is required for reporting and optimization purposes
  • Understanding of digital media strategy, tactics, and platforms is essential
  • Experience in data management (Excel, Gsheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
  • Additional data management/SQL experience is a plus
  • Regularly check-in with clients and client calls to act as an extension of their team and trusted partner
  • Work in conjunction with other Analysts and Marketing team to improve client performance
  • Oversee clients’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
  • Emphasis on maintaining client data collection, aggregation, and reporting
  • Adhoc client analysis as needed, including root cause/deep-dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
  • As necessary, liaise with clients to share information in order to drive and support a successful campaign

Additional Responsibilities


  • Create and prioritize work tasks utilizing project management systems
  • Maintain healthy client relations and attend meetings as requested
  • Provide support to co-workers with client workload
  • Assist in maintenance and improvement of internal processes





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