Paid Media Analytics Manager

Full-Time Position


Work at one of OBJ’s Best Places to Work in Orlando! We are looking for an incredible Paid Media Analytics Manager to join our team. Net Conversion is a company worth boasting about. We are located in the heart of beautiful Downtown Orlando.


On top of a media analytics manager career with competitive salary, we offer:


Employer paid medical, 401K match options, cutting-edge technology, sit/stand ergonomic desks, catering Fridays, fridges stocked with snacks in the trendiest employer kitchen you’ve ever seen, Segway scooters for borrow, bathrobes and more!


Job Details


Job Description


The Analytics Manager is responsible for driving innovation of advanced media strategies that deliver measurable performance. The Analytics Manager plays a critical role in the Analytics pod, ensuring client and company success, leading the development of Audience First marketing strategies, flawless campaign execution, and sophisticated testing plans. The Pod’s main objective is finding trends within data and providing insights to clients to help them achieve their marketing goals. The Analytics Manager will be responsible for coaching and guiding their team of Analysts to success. The position requires an individual who is business savvy to understand and advance client marketing goals, a technical mind with the attention to detail and patience to troubleshoot within the latest analytical platforms, and a desire to lead a team making a big impact in the marketing industry


Candidate Should Have


  • 6+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve client goals
  • 1+ year of management experience
  • Google AdWords certified and proficiency with Google analytics, Adobe Analytics and/or marketing network platforms
  • Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets
  • (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
  • Should have a working knowledge and understanding of a combination (2-3) of the following platforms or technologies:
    • Reporting/analysis of online marketing channels (Facebook, DCM, Google Ads, etc.)
    • Reporting/segmentation within either Adobe Analytics or Google Analytics
    • Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
  • Excellent verbal and written communication skills
  • Extremely organized with great attention to detail
  • Excellent ability to analyze information and think systematically
  • Strong business analysis skills
  • Thorough understanding of the company’s business processes and the industry at large

Physical Requirements


Periods sitting at a desk and monitoring computer (we have ergonomic sit/stand desks)


Responsibilities


  • The Analytics Manager will have 1-5 analytics direct reports to provide support, guidance, and coaching
  • Lead client engagement for assigned accounts
  • Hands-on experience optimizing media coming from media platforms such as Facebook Ads, Google ads
  • Proactively monitor client campaign performance, assist the team in monitoring their assigned campaigns, and make necessary optimizations with minimal managerial oversight
  • Maintain accurate client-facing and internal detailed reporting for optimization, utilizing Data Studio for visualization
  • Oversee clients’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
  • Emphasis on maintaining client data collection, aggregation, and reporting
  • Adhoc client analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
  • As necessary, liaise with clients to share information in order to drive and support a successful campaign
  • Lead the data storytelling for client presentation decks
  • Leverage our data aggregation platform, Conversionomics for automated reporting
  • While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Facebook is required for reporting and optimization purposes
  • Work cross functionally with the Marketing team to track client campaign goals
  • Contribute and lead in a fast-paced, entrepreneurial, team-based environment
  • Experience in data management (Excel, Gsheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
  • Regularly check-in with clients, acting as an extension of their team and trusted partner leading them to success
  • Assist and lead in maintaining and improvement internal processes
  • Additional data management/SQL experience is a plus






Ready to Join our team?


We’re looking to hire awesome people at every level.

Start your journey today.


* All fields are required


"*" indicates required fields

Name*
Drop files here or
Max. file size: 50 MB, Max. files: 1.

    Every Day We Are Awesome In Action.

    What Do You Have To Lose?


    Feel like you’re the perfect fit for the role? Drop us your resume above! We love meeting intelligent individuals passionate about data-driven marketing. We look forward to meeting you.