Test and leverage every available datapoint.

Analytics & Insights.

Can we track that?  


Quantifiable: The most beautiful word in the English language. We are always on the hunt to find the right set of customer-message-channel combinations that will yield the best results for your business goals while meeting budget goals and ensuring a positive customer experience. It’s a complex process that requires tight coordination between the marketing and analytics processes, but luckily our team is tight like that.

Media Analytics 

The quantification of media to power strategy, deliver on marketing campaigns, and optimize performance. We gather performance data, compare it against the defined metrics and goals, adjust the media mix, budgets, keywords, and other variables to achieve the optimal values, then continually monitor and optimize results.

  • Dashboarding
  • Creative Analysis 
  • QBR
  • Media Testing
  • Cross-Channel Attribution
  • Marketing-Mix Modeling
  • Causal Impact
  • Forecasting

Data Science

We dive deep into data through testing, modeling, personalized tagging and implementation, and more. Our holistic data approach across all channels helps derive the impact of media on total business performance. We’ve succeeded with data projects of all sizes because we have the best analytics team in the business. If you need specific data assistance, just ask.

First-Party Data Analysis

In an evolving marketplace, it’s crucial to understand consumer preferences and decipher how those preferences will evolve in the future. Using our own marketing data tools, we analyze first-party data to get deeper insights, make predictions, and generate recommendations for more confident campaigns.

  • Propensity Modeling
  • Cluster Analysis
  • Audience Segmentation

Prefer lists? Here’s an a-la-cart view.


  • Display
  • Paid Social
  • Pre-Roll & Social Video
  • Metasearch
  • Paid Search (SEM)
  • Organic Search (SEO)


  • Addressable TV/OTT
  • Connected TV
  • Streaming Radio
  • Digital OOH


  • TV
  • Out-of-Home
  • Radio
  • Print

SEO & More

  • Local & Organic Search
  • Technical SEO
  • Consumer Surveys

Marketing Science

  • Media Mix Modeling
  • Cross-Channel Attribution
  • Casual Impact/Forecasting
  • Propensity Modeling

Data Tracking

  • Data Architecture / Taxonomy Development
  • Analytics / Platform Implementation
  • Audience Management

Media Analytics

  • Dashboarding & Insights
  • Ongoing Media Optimization
  • Big Budget Audience Management

Data Management & Business Intelligence

  • Process & Data Automation
  • ETL via Conversionomics
  • Dashboarding & Visualization

Testing & Personalization

  • A/B Testing & Reporting
  • One-to-One Customer Experience

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